The Baltic coast is the main summer vacation destination: it is chosen by more than half of the country’s residents

More than half of the country's residents planning a summer vacation intend to spend it in Poland. The main destination remains the Baltic Sea coast, followed by the mountains. At the same time, more and more people are choosing active recreation instead of classic beach relaxation

Domestic tourism remains the most popular option. According to a study prepared by the Małopolska Tourist Organization in collaboration with Grupa Pingwina and Triverna.pl, 51% of respondents planning a trip this summer choose Poland

Polish coast traditionally attracts the most interest — 22.4% of those surveyed plan to vacation by the sea. The mountains take second place (12.5%), while another 16.5% prefer other regions of the country.

Despite a steady interest in foreign trips, domestic tourism still dominates summer plans. A trip to European countries is considered by 33% of respondents, while 9.2% look beyond Europe

Experts explain the popularity of vacationing in Poland by lower costs, the simplicity of organizing trips, and a wide range of destinations. Tourists can choose between the sea, mountains, lakes, resorts, and small quiet towns focused on relaxation and nature

Coraz więcej osób wybiera aktywne formy wypoczynku. Najpopularniejszą opcją jest aktywność fizyczna (36,7%). Na drugim miejscu znajdują się zwiedzanie atrakcji i miejsc kultury (26,2%), a także relaks, wellness i spacery (21,5%).


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